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Darek Bell of Corsair Distillery Talks Creativity with Native Magazine

In this month’s Native magazine, Bonelaw client Darek Bell of Corsair Distillery chalks up success to creativity. Bell explains: “Early on, one of our key concepts was that ‘creativity is free.’ Meaning that we cannot compete with the big boys for ad dollars or shelf space, but we can make all kinds of very unusual whiskeys they would never try. They are not willing to take risks that we are. We get a lot of free attention for making unusual products. If you make something creative, people will find you. Creativity is also important for brand authenticity.”

Read the full article on Bell and Corsair here.

 

 

 

 

Bone McAllester Norton PLLC is a full-service law firm with 38 attorneys and offices in Nashville and Sumner County, Tennessee. Our attorneys focus on 17 distinct practice areas, providing the wide range of legal services ordinarily required by established and growing businesses and entrepreneurs. Among our practices, we represent clients in business and capital formation, mergers and acquisitions, securities matters, commercial lending and creditors’ rights, commercial real estate and development, governmental regulatory matters, commercial litigation and dispute resolution, intellectual property strategy and enforcement, entertainment and environmental matters. Our client base reflects the firm’s deep understanding and coverage of today’s leading industry and business segments. For more information, visit www.bonelaw.com.
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