In The News

1 minute reading time (237 words)

Paul Kruse Article about Google AdWords Published in Intellectual Property Journal

Bone McAllester Norton attorney Paul W. Kruse researched and co-wrote an article that has been published in a leading intellectual property journal. “Is Profiting from the Online Use of Another’s Property Unjust? The Use of Brand Names as Paid Search Keywords” appears in IDEA: The IP Law Review, Vol. 52, p. 131, 2013. The article sets out to answer whether Google’s profiting from the use of others’ brand in its AdWords program is unjust. Paul's co-authors were Daniel Gervais, PhD, FedEx research professor of Law at Vanderbilt University Law School; Martin L. Holmes, attorney with Parker Poe Adams & Bernstein L.L.P.; Glenn Purdue, managing member of Kraft Analytics, L.L.C; and Caprice L. Roberts, professor of law at Savannah Law School.

Congratulations on this great accomplishment, Paul!



Bone McAllester Norton PLLC is a full-service law firm with 33 attorneys and offices in Nashville and Sumner County, Tennessee. Our attorneys focus on 16 distinct practice areas, providing the wide range of legal services ordinarily required by established and growing businesses and entrepreneurs. Among our practices, we represent clients in business and capital formation, mergers and acquisitions, securities matters, commercial lending and creditors’ rights, commercial real estate and development, governmental regulatory matters, commercial litigation and dispute resolution, intellectual property strategy and enforcement, entertainment and environmental matters. Our client base reflects the firm’s deep understanding and coverage of today’s leading industry and business segments. For more information, visit
James Crumlin Discusses How to Keep Employees’ Sma...
Bone McAllester Norton to Partner with Habitat for...

Related Posts

By accepting you will be accessing a service provided by a third-party external to