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Paul Kruse Article about Google AdWords Published in Intellectual Property Journal

Bone McAllester Norton attorney Paul W. Kruse researched and co-wrote an article that has been published in a leading intellectual property journal. “Is Profiting from the Online Use of Another’s Property Unjust? The Use of Brand Names as Paid Search Keywords” appears in IDEA: The IP Law Review, Vol. 52, p. 131, 2013. The article sets out to answer whether Google’s profiting from the use of others’ brand in its AdWords program is unjust. Paul's co-authors were Daniel Gervais, PhD, FedEx research professor of Law at Vanderbilt University Law School; Martin L. Holmes, attorney with Parker Poe Adams & Bernstein L.L.P.; Glenn Purdue, managing member of Kraft Analytics, L.L.C; and Caprice L. Roberts, professor of law at Savannah Law School.

Congratulations on this great accomplishment, Paul!

 

 

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