In The News

Paul Kruse, Trademark Lawyer of the Year, introduces Trademark Vigilance Program

CoreFourSM
Trademark Vigilance Program
FOUR SERVICES

1. SEARCHING
Do you know whether or not a new trademark you are about to adopt is likely to cause confusion with the prior trademark of another party? CoreFour will search: State and federal trademark registration records for old, senior marks of others that are likely to cause confusion.

2. REGISTRATION
Do you know federally registered trademarks enjoy a right of priority, nationwide in effect, even in markets you have yet to enter? Our services include:
Assistance with all stages of the application process and registration maintenance up to but not including appeals, oppositions, cancellations or interferences.
3. SURVEILLANCE
Do you know whether or not another party has an interest in or is using a trademark that is likely to cause confusion with your trademark? Each month, we will: Monitor state and federal trademark registration records for new, junior marks of others that are likely to cause confusion.

4. INFRINGEMENT INTERVENTION
Do you know you have a duty to protect your trademarks by taking appropriate action to prevent any likelihood of confusion in the mind of the public? Our job is to: Send letters to suspected infringers and forward replies with comments regarding how best to proceed up to but not including litigation.

ONE PRICE
CoreFour services are available for a fixed monthly fee based on the number of classes of goods and/or services covered by your trademarks. The subscription rate is $150 per class/per month plus expenses. Every trademark covers at least one class of goods or services and sometimes more. Complementary subscription rate estimates are available upon request.

PROACTIVE MONITORING AND PROTECTION OF YOUR MOST IMPORTANT ASSET – YOUR GOOD NAME
In today’s competitive environment where the quality and price playing fields are increasingly level, trademarks are often the only way consumers differentiate one company from another. Consequently, trademarks play a critical role in driving new and repeat business. Many believe registration is enough; however, it is only the beginning. A comprehensive trademark vigilance program is a proactive, ongoing process involving four key steps. CoreFour offers these services at a fixed monthly fee.

HIGH QUALITY, CREATIVE, COMPREHENSIVE, EXPERIENCED
CoreFour is led by Paul Kruse, who has more than 20 years of experience helping individuals and businesses manage their trademark portfolios. While working at the U.S. Patent and Trademark Office early in his career, he examined over 4,400 trademark applications and has prosecuted countless applications as a private attorney since. Paul has consistently been one of The Best Lawyers in America® since 2006.

Isn’t it time you got the most out of your trademarks?

To learn more about CoreFour and how it can work for you,
contact us for a complimentary consultation.

Paul Kruse
Bone McAllester Norton PLLC

Nashville Pros Teach Entrepreneurs How to Beat the Odds

Nashville Business Journal by Chris Silva, Staff Reporter


Know your market. Eat, breathe and live it every day. Observe the room and be ready to adapt to your audience. Keep focused and don't broaden your concept too much.

These were just a few kernels of advice doled out by experts this morning during a Nashville Business Journal entrepreneur panel at the downtown Renaissance Hotel.

With resources like the Nashville Entrepreneur Center and the entrepreneurship centers at Belmont University, Vanderbilt   and other institutions, local business leaders feel Nashville is on course toward becoming one of the top destinations in the U.S. to start a company.

But with most new ventures failing in the first five years, how does an entrepreneur ensure his or her idea survives beyond the start-up phase?

"Have a real customer (and) choose your partners carefully," said Beth Chase, president and CEO of C3 Consulting. "A business partnership is like a marriage without the sex."

Michael Burcham, president and CEO of the Entrepreneur Center, said it's vital for entrepreneurs to have a clear focus and make sure they're not trying to solve the world's problems in one application.

"If you're not careful, you get so deep in the weeds and build products that no one cares about," Burcham said.

If you're starting a business, you must be prepared to be the first one in the office in the morning and the one taking the garbage to the dumpster when you're leaving, said Mark Montgomery, founder of FLO{thinkery}, a new company he formed to help new businesses get going and existing businesses grow.

"You have to really want it bad. It lives with you all the time," Montgomery said. "Great entrepreneurs lead by example. If you're going to be (one), you've got to be willing to take the trash out."

Trace Blankenship, an attorney with Bone McAllester Norton PLLC, rounded out the four-person panel.

When seeking out advisers, Blankenship suggested start-ups seek out people who don’t spew "over realism," are in tune with the business model and who are thinking about new possibilities during off-hours.

Burcham said body language is very important when meeting with mentors and potential investors, and said entrepreneurs should know their audience and “read” a room so they can adapt if the environment is potentially hostile.

Said Chase, "A lot of entrepreneurs aren't great sales people, but you've got to be able to look at your market and understand it."

Trace Blankenship and Charles Robert Bone Advise Entrepreneurs on "Beating the Odds"

Article by Chris Silva, Nashville Business Journal

Know your market. Eat, breathe and live it every day. Observe the room and be ready to adapt to your audience. Keep focused and don't broaden your concept too much.

These were just a few kernels of advice doled out by experts this morning during a Nashville Business Journal entrepreneur panel at the downtown Renaissance Hotel.

 

 

 

To read the entire, click here.